Last Updated: May 22, 2026 - Effective Date: May 22, 2026

Introduction

Holiday Lighting Marketing Co. ("we," "us," or "our"), a DBA of Enchantment Marketing, respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website at holidaylightingmarketing.com (the "Site"), submit a form, book a strategy call, or otherwise interact with our services.

By using our Site or services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

We collect the following types of information:

Information You Provide Directly When you fill out a form, book a call, request a lead magnet, or otherwise communicate with us, we may collect:

Full name

Business name

Email address

Phone number

Website URL

Business location (city, state)

Annual revenue range

Service vertical (holiday lighting, window cleaning, pressure washing, landscaping, etc.)

Any other information you voluntarily provide in form fields or messages

Information Collected Automatically When you visit our Site, we automatically collect certain information about your device and usage, including:

IP address

Browser type and version

Operating system

Referring URL

Pages viewed and time spent on each page

Date and time of visit

Click and scroll behavior

General geographic location (city/region level)

Cookies and Tracking Technologies We use cookies, pixels, and similar tracking technologies (including the Meta Pixel and Google Ads conversion tracking) to understand how visitors interact with our Site, measure ad performance, and improve the user experience. You can control cookies through your browser settings. Disabling cookies may affect Site functionality.

2. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and book strategy calls

Deliver lead magnets, resources, and requested content

Send marketing emails, SMS messages, and follow-up communications (where you've consented)

Personalize your experience on our Site

Improve our Site, services, and marketing campaigns

Measure the performance of our advertising

Comply with legal obligations

Protect against fraud, abuse, and unauthorized access

Conduct internal research and analytics

3. SMS and Text Message Communications

By providing your phone number and opting in, you consent to receive text messages from Holiday Lighting Marketing Co. for purposes including but not limited to: appointment confirmations, reminders, follow-up communications, and marketing offers.

Message frequency varies. Standard message and data rates may apply.

To opt out, reply STOP to any text message at any time. You may also reply HELP for assistance.

We will not share your mobile information with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Email Communications

By providing your email address, you consent to receive email communications from us, including marketing emails, newsletters, and educational content related to holiday lighting marketing and lead generation.

To unsubscribe, click the "unsubscribe" link at the bottom of any marketing email or email us at [email protected]. You will still receive transactional emails (booking confirmations, contract documents, etc.) after unsubscribing from marketing.

5. How We Share Your Information

We do not sell your personal information. We may share your information with:

Service Providers Third-party vendors who help us operate our business, including:

GoHighLevel (CRM, email, SMS, and funnel platform)

Stripe (payment processing)

DocuSign (contract signing)

Google Workspace (email, calendar, documents)

Meta and Google (advertising platforms — aggregated and pseudonymized data only)

Zoom (video conferencing for strategy calls)

These providers have access only to the information necessary to perform their services and are contractually obligated to protect your data.

Legal Requirements We may disclose information if required by law, court order, or governmental authority, or to protect our rights, property, or safety, or the rights, property, or safety of others.

Business Transfers If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Your Privacy Rights

Depending on your state of residence, you may have the following rights regarding your personal information:

Right to access — Request a copy of the personal information we hold about you

Right to correct — Request correction of inaccurate information

Right to delete — Request deletion of your personal information

Right to opt out — Opt out of marketing communications at any time

Right to non-discrimination — Not be discriminated against for exercising your privacy rights

To exercise these rights, email us at [email protected] with the subject line "Privacy Request." We will respond within 30 days.

California Residents (CCPA/CPRA): California residents have additional rights under the California Consumer Privacy Act. You may request information about the categories of personal information we collect, the sources of that information, the purposes for collecting it, and the third parties with whom we share it.

EU/UK Residents (GDPR): If you are located in the European Union or United Kingdom, you have additional rights under the General Data Protection Regulation, including the right to data portability and the right to lodge a complaint with a supervisory authority.

9. Children's Privacy

Our services are intended for business owners over the age of 18. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately and we will delete it.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any third-party sites you visit.

11. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) signal. Because there is no industry standard for how to respond to DNT signals, we currently do not respond to them. We will update this section if standards change.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other reasons. When we make changes, we will update the "Last Updated" date at the top of this page. Material changes will be communicated via email or a notice on our Site. Continued use of our Site after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us:

Holiday Lighting Marketing Co. A DBA of Enchantment Marketing Email: [email protected] Phone: 505-630-1493 Website: holidaylightingmarketing.com